10/13/2023 0 Comments Google maps rankings![]() ![]() The common theme is that smaller businesses are seeing improvements in their rankings for searches conducted in their immediate vicinity. This update has had a significant impact on rankings for orthodontics and dentistry (as well as lawyers, car dealerships, and myriad other local businesses). This update primarily impacts the Maps rankings, with not as much impact on the organic website rankings that can be found underneath the “3-Pack” of Maps rankings. Google is weighing the proximity factor more heavily than before. The main focus of the update is to place more emphasis on the proximity of a business to the location of the searcher, as well as the proximity of the business to the actual city or town that a user types in as their search term. ![]() They came up with the “Vicinity Update” name and with good reason… The folks over at Sterling Sky broke the story, noticing a widespread shakeup in the Maps rankings on Google. ![]() Google rolled out a significant update to local search results during the first week of December. ![]()
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